I will also freely confess that their effort to create a fabulous and catchy phrase almost never fails to amuse me. Catch the thrill? I would, if there was one. It's a hit? If they could muster up a few, it might be. There have been a bunch of them through the years based on some variation of belief...and if that's what they're relying on, it's no wonder they've sucked eggs for a very long time.
Nevertheless, this year's brand new marketing campaign seems to strike a definite low point. I've heard multiple commercials on the radio now, and the primary selling point seems to be the fact that the Royals have ***drum roll, please*** the best farm team in the country.
Really??
If that's the best they've got, they might as well just cash it in now, right? Yes, I understand that today's farm team is tomorrow's starting lineup...but come on. Twenty bucks says they end up trading away two-thirds of this supposed magical farm team before they get brought up to the majors, anyway.
I hope they have a better year in 2011, I really do. But someone seems to have been napping when they cut those commercials. What a joke.
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